Expert Tips
Protect Your Clients Now
Research shows that customer retention is a key factor in business success. According to the Harvard Business Review, acquiring new customers costs five times more than satisfying existing
customers and retaining them.
Tips for Success in Email Marketing
Email Marketing remains as a highly effective marketing strategy. In saying that, if you’ve been doing it for a while you may need to rethink your strategy to ensure you are addressing the
demands that are relevant to email marketing right now. And if you are new to email marketing now is the perfect time to get started.
The Easiest Way to Grow Your Database
Let's talk about growing your data base. Remember it's quality not quantity that you're after. Without a doubt, the best means of growing a subscriber base is to distribute content that people
want to read about, or know about. (89% of readers like interesting articles in an eNewsletter - The Aussie Email Newsletter Survey 2007). It can be articles, pictures or even links to other
information but it has to reflect your expertise and be relevant to your subscribers.
How long does “Inferred Consent” Last?
Under the Spam Act 'inferred consent' is a business relationship that you have with your existing regular customers that gives you 'permission' to send them email BUT this expires.
Content is King
It takes more than great pictures to attract and maintain email subscribers. Your content has to planned, written and edited specifically for email delivery and eReading.
It’s All About Communication
How do you get repeat business and earn customer loyalty? The dynamics and importance of building customer relationships through communication has been widely recognised for some time. Customers should be nurtured over time by learning and remembering individual preferences and interests.
The Top 2 Mistakes to Avoid
Everyone worries about sending their email newsletters to just the right people but here are two mistakes which are easy to avoid .
Number of Recipients
Just because you CAN send your newsletter to everyone you have ever met, emailed or spoken to, doesnt mean you SHOULD. Dont waste your resources communicating with people who don't
want to hear from you. Focus on quality subscribers who are are actually interested in what you have to say. You will get a much better return on your investment.
Tracking Your Campaigns
Effective tracking of email compaigns will help you to identify possible trends among your subscribers. Biz-e-News tracking is live, so you can see who opens your email, who clicks on any
of the links, how often and when. Monitor what bounces and who has unsubscribed
Coming up with ideas for your own Articles
While Biz-e-News offers an extensive list of articles about all sorts of things, you might want to write articles of your own, about your own business and/or industry.
Side Menu Links
How is Biz-e-news pricing different?
- No staggered fee structure by number of emails
- Adjust your plan at any time
- Are you a not-for-profit? Save 10% on every issue
- Choose your frequency - weekly, monthly, bi-monthly, quarterly